When SDI Technologies, a fifty-year-old consumer products company, decided to enter the crowded iPod accessories market, it called on Freelance24-7.com.

Our tagline, "iHome is home base," positioned the product as the indispensable accessory for iPod aficionados. The launch campaign consisted of four print ads targeting specific demographics and unique user applications. These same images were included in the iHome package design, to reinforce retention and recall at point-of-purchase.

A year later, the SDI iHome line of products became the #1 brand of iPod accessories in the U.S. This is a startling achievement when you consider that iPod accessories have literally taken over the world of consumer electronics.

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